Winter 2018/2019


Besides being a beautiful period, winter is also a difficult time for the florist. Before Christmas, it is unbelievably busy with preparations for the holidays. Numerous Christmas centrepieces are sold and an increasing number of them include flowers. In addition to pretty greenery and foliage and Christmas baubles, why not decorate them with flowers like Amaryllis, also with Sonatini, the smaller version. Another important addition is of course the Helleborus. Not only do you have the pot Helleborus, at Christmas, it is also available as a cut flower. Berry plants like the Ilex are now also available in several colours, for more variety. The Hyacinth is also an important flower in December. This bulb is available in increasingly better quality, and is not likely to be boring. It isn’t common knowledge but did you know that as long as it isn’t freezing this flower will survive outside on your patio table. There is also an increasing variety of Narcissus. This real winter-bloomer is available early in many shapes and colours. After Christmas it seems more difficult for the florist to keep things interesting. This is probably more due to the consumer than to the availability of flowers in this period.   Of course, as a florist, you want to fill the space where the Christmas tree was with large, attractive green plants. Once in the shop, the customer should have a wide range of flowers from home and abroad to choose from.  Dutch growers are kept busy throughout the winter. Besides the familiar bulbs like tulip, narcissus, hyacinth hand blue grape, plenty of other cut flowers come out of the greenhouse. One good example is the Campanula medium. This pleasing large flowered Campanula is available in blue, pink and white and is extremely durable. Normal winter flowers from the Netherlands are the Anemone and Buttercup. Because of its luxurious appearance, the Buttercup is particularly suitable for more expensive flower arrangements. As was said earlier, the beautiful, large-flowered orange Asclepias Beatrix is available all year round. That is also true for much of the Astilbe range. These colourful plumes are particularly good for more tightly bound bouquets. Never let these flowers stick out above the rest of the bouquet and remove as many of the large leaves as possible from the stem. The white Astilbe Washington and pale pink Astilbe Europa in particular, are really suitable for the bridal market. Because the whole flower-spike of these varieties comes into flower at the same time, they do extremely well in a bridal bouquet. Since they are always available, they can be offered standard for this purpose. The art is to entice the customer into the shop with beautiful things. So make sure you always have something really beautiful and fresh in your window display. Show that it is also worth checking out the florist in the winter. Flowers still love people.  

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