Hoogeveen Flowers vof.

General information

Phone +31 252 37 01 81
Email jm.hoogeveen@xs4all.nl


Hoogeveen Flowers vof.
Ambachtsweg 14
2211 JN Noordwijkerhout

Contact us

Contactperson Frank Hoogeveen
Phone +31 6 132 130 36


Our company gradually came into existence in the 1980s when Jan Hoogeveen took over part of his father’s nursery. Because of the lack of scaling and the passion was more for plant cultivation, bulb growing was exchanged for dried flowers and seeds. In 1989 a new barn with greenhouse was built on the current location and together with his wife Maria, Jan steadily developed the company further. At that time, more and more perennials and fresh cut flowers came into the collection. Later, a rolling greenhouse was built to advance or delay crops. Breeding is a hobby. For example. our long supply period for Daisies was created by selections from our own seed. And the different types of Scabiosa come from our own crossbreeding. Jan’s goal of cultivating an innovative collection all year round has brought our company to where we are now. In 2018 the company was continued by Maria and her son, Frank Hoogeveen.

During the season, our range of products has different important crops, for instance, from April to June we have Daisies. Frome June onwards, the Scabiosa start to flower; we have several beautiful own species, such as the white ‘Anika’, light azure blue ‘Lisa’ and ‘Midsummer Sky’. In the autumn, we have Chrysanthemum from outside. In addition, there are several smaller crops that fit our season and provide a broadening of our company, which we as enthusiasts think is important. These smaller crops include, for example, Scabiosa atropurpurea, Kniphofia, Sedum, Delphinium consolida and Sanguisorba. All these different types of flowers make our company complete, and we have something to offer every day from April to mid-November and we have enough work all year round to concentrate on our passion, but also enough time to look further than our own nursery and to think about new sales opportunities or a new range.

We believe in the auction clock for day trade. Our ‘home clock’ is in Rijnsburg, where our entire range can be found. In the seasonal peak for Daisy and Scabiosa our products are also available elsewhere on the clock. We also believe that through cooperation in the chain, the consumer can be served better, in this case it might be appropriate to make appointments directly.

These graphs represent availability of all Summerflowers' growers.

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