The ornamental plant company Steef Meewisse Roses BV has been cultivating cut flowers for 15 years in Bleiswijk. We cultivate Asclepias Beatrix at 15000 metres. This extremely elegant, large flowered, pure orange Asclepias is a Cultivar that fits perfectly within the company. The knowledge gained through extensive experience about lighting, can be applied to the Asclepias Beatrix. Although Meewisse is the first grower to cultivate this product under these conditions, it is a well-known fact that this flower loves warmth and light. The Asclepias Beatrix is therefore grown under a lot of light, in order to obtain excellent quality all year round.
Now we are the only grower in the world who cultivates the Beatrix!
The flowers are processed with a Furora Nova. This machine takes into account the number of open flowers, the stem thickness, the stem length and the number of leaves at the branch, all this to get a nice uniform bunch.
All flowers are pre-treated for 24 hours so vase life will be extended.
Because the company uses heat/power coupling, heat and electricity for the lighting can be produced with no loss. The CO2 used for growing (CO2 is the most important condition for good quality plant growing), is supplied through the OCAP connection. Through this pipeline the CO2, produced by the Alco ethanol factory, is utilized instead of ending up in the air. In this way, the breeders cooperate with the industry to reduce CO2 emissions. To generate even more electricity, there are 600 solar panels on the premises to generate power for the lighting.
By generating power in the most environmentally friendly way possible, the company contributes to make the horticulture industry energy-neutral. In addition, crop protection agents are used as little as possible, and insects are being fought with natural enemies. To guarantee all of this, the company is affiliated with MPS (Environment Project Ornamental Flowers).
The most important thing for Steef Meewisse is to produce a sustainable, responsible, and fair product, of such quality that the final customer will not only get beautiful flowers, but also a good feeling about it.
We wish you a lot of pleasure with our Asclepias Beatrix.
Greetings Steef Meewisse